Professional Marketing Certificate

PROGRAM CODE: 1C31328

This certificate program provides students with a working knowledge of the marketing and sales activities required to satisfy customers’ needs and wants for goods and services. Program is designed for both marketing and sales professionals and those wishing to pursue marketing careers. To earn a certificate, complete the required courses as listed with a grade of C or better. At least 50% of all course work must be completed at Cypress College.

Required Courses are listed in suggested sequence (12 units):
MKT 090 CMarketing Essentials1
MKT 091 C Advertising and Public Relations1
MKT 092 CPersonal Selling1
MKT 093 CTarget Marketing0.5
MKT 094 CBuyer Behavior0.5
MKT 095 CMarket Distribution Systems0.5
MKT 096 CSales Promotion Techniques0.5
MKT 097 CCustomer Relations0.5
MKT 098 C International Marketing - Small Business0.5
MKT 086 CSales Prospecting0.5
MKT 087 CSales Presentations0.5
MKT 088 CHandling Sales Objections0.5
MKT 089 CMaking the Sale0.5
MGT 085 CBusiness Planning1
MGT 161 CIntroduction to Business3
Total Units12