Associate in Science Degree Marketing

PROGRAM CODE: 1S03764

This curriculum is designed to prepare students for careers in marketing – performing the activities that enable businesses to satisfy customers’ needs and wants. Students will learn product development, pricing, promotion, and distribution methods while gaining skills in selling, retailing, advertising, market researching, and other marketing areas.

To earn an Associate Degree students must complete:

  1. all major course requirements with a grade of C or better;
  2. Cypress College Native General Education requirements; California State University General Education Breadth requirements (CSU GE Breadth) or IGETC General Education requirements;
  3. the cultural diversity and reading requirements;
  4. any elective courses to complete a minimum of 60 units; and,
  5. have minimum GPA of 2.0.

At least 50% of all major course work must be completed at Cypress College. Courses that fulfill major requirements for an Associate Degree at Cypress College might not be the same as those required for completing the major at a transfer institution offering a Baccalaureate Degree. For information on specific university requirements, please consult with your counselor, or visit the Transfer Center.

Required Courses are listed in suggested sequence (18 units):
MGT 161 CIntroduction to Business3
MKT 103 CPrinciples of Advertising3
MKT 222 CPrinciples of Marketing3
MKT 105 CPrinciples of Retailing3
MKT 208 CPrinciples of Selling3
MKT 210 CConsumer Behavior3
Electives (3 units):3
Multicultural Markets in U.S.3
International Marketing3
Small Business Promotion3
Financial Accounting5
Business Mathematics3
Total Units21