Associate in Science Degree Marketing
PROGRAM CODE: 1S03764
This curriculum is designed to prepare students for careers in marketing – performing the activities that enable businesses to satisfy customers’ needs and wants. Students will learn product development, pricing, promotion, and distribution methods while gaining skills in selling, retailing, advertising, market researching, and other marketing areas.
To earn an Associate Degree students must complete:
- all major course requirements with a grade of C or better;
- Cypress College Native General Education requirements; California State University General Education Breadth requirements (CSU GE Breadth) or IGETC General Education requirements;
- the cultural diversity and reading requirements;
- any elective courses to complete a minimum of 60 units; and,
- have minimum GPA of 2.0.
At least 50% of all major course work must be completed at Cypress College. Courses that fulfill major requirements for an Associate Degree at Cypress College might not be the same as those required for completing the major at a transfer institution offering a Baccalaureate Degree. For information on specific university requirements, please consult with your counselor, or visit the Transfer Center.
|Required Courses are listed in suggested sequence (18 units):|
|MGT 161 C||Introduction to Business||3|
|MKT 103 C||Principles of Advertising||3|
|MKT 222 C||Principles of Marketing||3|
|MKT 105 C||Principles of Retailing||3|
|MKT 208 C||Principles of Selling||3|
|MKT 210 C||Consumer Behavior||3|
|Electives (3 units):||3|
|Multicultural Markets in U.S.||3|
|Small Business Promotion||3|