Marketing Associate in Science Degree

PROGRAM CODE: 1C03764

The  Marketing Associate in Science Degree is designed to prepare students for careers in marketing – performing the activities that enable businesses to satisfy customers’ needs and wants. Students will learn product development, pricing, promotion, and distribution methods while gaining skills in selling, retailing, advertising, market researching, and other marketing areas. To earn an Associate Degree students must complete: (1) all major course requirements with a grade of C or better; (2) Cypress College Native General Education requirements; California State University General Education Breadth requirements (CSU GE Breadth) or IGETC General Education requirements; (3) the Social Justice, Equity and Sustainability and reading requirements; (4) any elective courses to complete a minimum of 60 units; and, (5) have minimum GPA of 2.0. At least 50% of all major course work must be completed at Cypress College. Courses that fulfill major requirements for an Associate Degree at Cypress College might not be the same as those required for completing the major at a transfer institution offering a Baccalaureate Degree. For information on specific university requirements, please consult with your counselor, or visit the Transfer Center. This degree requires 21 units in the major, in addition to General Graduation requirements.

Required courses are listed in suggested sequence: (18 units)
BUS 100 CIntroduction to Business3
BUS 103 CPrinciples of Advertising3
BUS 222 CPrinciples of Marketing3
BUS 105 CPrinciples of Retailing3
BUS 208 CPrinciples of Selling3
BUS 210 CConsumer Behavior3
Electives - Select one course: (3 units)
BUS 205 CMulticultural Markets in U.S.3
BUS 224 CInternational Marketing3
BUS 201 CSmall Business Promotion3
ACCT 101 CFinancial Accounting5
BUS 151 CBusiness Mathematics3
Total Units35

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