Social Media Marketing Certificate

Program Code: 1C32651M

This program is designed for students to learn how they can develop, penetrate, and use social networks to introduce and promote new products, provide customer services, and obtain marketing research information. Students will explore Web 2.0 tools and social networks, use them to collect and analyze market data to develop strategies that increase Internet sales. To earn a certificate, students will complete the required courses as listed with a minimum grade of “C.” At least 50% of all course work must be completed at Cypress College.

Required Courses Are Listed in Suggested Sequence
CIS 120 C Social Media and Digital Marketing3
CIS 221 C Web Technology and Social Media3
MKT 222 CPrinciples of Marketing3
MKT 103 CPrinciples of Advertising3
or MKT 210 C Consumer Behavior
Total Units12