Digital Marketing Certificate

Division: Business and Computer Information Systems

PROGRAM CODE: 2C39439

The Digital Marketing Certificate is designed for students who intend to seek immediate employment in the field of digital marketing and/or business, and those presently employed in digital marketing but seeking advancement. Digital marketers are in high demand, but it is a crowded field. This program helps you to differentiate yourself with multi-platform fluency and real-world experience with the most important tools and platforms. This unique program ensures you learn exactly the skills you’ll need to succeed. Graduates of this program may be employed in a number of jobs and career areas such as social media manager, advertising specialist, digital marketer, and digital marketing specialist. This program may be complemented by also enrolling in BUS 295 F (Business Internship). A minimum grade of C is required in each course taken. This certificate requires a total of 18 units.

Required Courses (9 units):
BUS 170 FPrinciples of E-Business3
CIS 152 F Web Design I (formerly Web Page Design II)3
MKT 151 F Digital Marketing (formerly New Media)3
Select from the following courses (9 units):9
Introduction to Digital Marketing1
Web Design for Digital Marketing1
Search Engine Optimization1
Search Engine Marketing1
Online Advertising1
Content Considerations for Digital Marketing1
Social Media Marketing1
Email Marketing1
Digital Analytic Tools1
Digital Marketing Capstone: Strategy and Execution1
Total Units18

Outcome 1: Utilize a working vocabulary of digital marketing technology.

Outcome 2: Create a basic digital marketing plan for a small business.