Marketing Management Skills Certificate

Division: Business and Computer Information Systems


The Marketing Management Skills Certificate is designed for students who intend to seek immediate employment in the field of marketing and/or business, and those presently employed in marketing but seeking advancement. Graduates of this program may be employed in a number of jobs and career areas such as Advertising and Promotions Manager, Marketing Manager, Agent and Business Manager of Artists, Performers, and Athletes, Market Research Analyst and Marketing Specialist. A minimum grade of C is required in each course taken. This certificate requires 15 units.

Required Core Marketing Courses (6 units):
MKT 100 FIntroduction to Marketing3
MKT 151 F Digital Marketing (formerly New Media)3
Required Marketing Speciality Courses (9 units):9
Principles of Advertising3
Small Business Promotions3
Principles of Retail Management3
Understanding Multicultural Markets in U.S.3
Principles of Selling3
Web Design for Digital Marketing1
Search Engine Optimization1
Search Engine Marketing1
Online Advertising1
Content Considerations for Digital Marketing1
Social Media Marketing1
Email Marketing1
Digital Analytic Tools1
Digital Marketing Capstone - Strategy and Execution1
Total Units15

Outcome 1: Identify the various marketing functions (product development, pricing, promotion, and distribution) and how organizations utilize these to produce goods and services that satisfy the needs and wants of the consumer.

Outcome 2: Utilize a working vocabulary of business terminology.