Public Relations Certificate
PROGRAM CODE: 2C08403A
The Public Relations Certificate will help students learn skills needed when working in the public relations field. The program requires the completion of 24 units, of which 18 units are required. An additional 6 units must be selected from the restricted electives below. A minimum grade of "C" is required for each course taken.
| Code | Title | Units |
|---|---|---|
| Required Courses (18 units): | ||
| JOUR 101 F | Reporting and Writing | 3 |
| JOUR 102 F | Advanced Reporting and Writing | 3 |
| JOUR 110 F | Mass Media Survey | 3 |
| JOUR 132 F | Introduction to Magazine Production | 3 |
| JOUR 140 F | Public Relations and Publicity | 3 |
| JOUR 222 F | Introduction to News Media Production | 3 |
| Restricted Electives (6 units): | 6 | |
| Introduction to Marketing | 3 | |
| Principles of Advertising | 3 | |
| Small Business Promotions | 3 | |
| Principles of Selling | 3 | |
| Introduction to Photography from Analog to Digital | 3 | |
| Multimedia Reporting | 3 | |
| Introduction to Spanish-Language Reporting | 3 | |
| Total Units | 24 | |
Outcome 1: Compose a newsworthy press release.
Outcome 2: Create a complete media kit.
Outcome 3: Identify Associated Press style in writing 90% of the time.
Outcome 4: Identify libel or slander in a print or broadcast story.
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