Public Relations Certificate

PROGRAM CODE: 2C08403A

The Public Relations Certificate will help students learn skills needed when working in the public relations field. The program requires the completion of 24 units, of which 18 units are required. An additional 6 units must be selected from the restricted electives below. A grade of C or better is required for each course taken.

Required Courses (18 units):
JOUR 101 FReporting and Writing3
JOUR 102 F Advanced Reporting and Writing3
JOUR 110 FMass Media Survey3
JOUR 132 F Introduction to Magazine Production3
JOUR 140 F Public Relations and Publicity3
JOUR 222 F Introduction to News Media Production3
Restricted Electives (6 units):6
Introduction to Marketing3
Principles of Advertising3
Small Business Promotions3
Principles of Selling3
Introduction to Photography from Analog to Digital3
Multimedia Reporting3
Introduction to Spanish-Language Reporting3
Total Units24

Outcome 1: Compose a newsworthy press release.

Outcome 2: Create a complete media kit.

Outcome 3: Identify Associated Press style in writing 90% of the time.

Outcome 4: Identify libel or slander in a print or broadcast story.