Marketing Management Certificate
Division: Business and Computer Information Systems
PROGRAM CODE: 2C37109
The Marketing Management Certificate is designed for students who intend to seek immediate employment in the field of marketing and/or business, and those presently employed in marketing but seeking advancement. Graduates of this program may be employed in a number of jobs and career areas such as Advertising and Promotions Manager, Marketing Manager, Agent and Business Manager of Artists, Performers, and Athletes, Market Research Analyst and Marketing Specialist. A grade of C or better is required in each course taken. This certificate requires 24-27 units.
| Code | Title | Units |
|---|---|---|
| Required Core MARKETING Courses (6 units): | ||
| MKT 100 F | Introduction to Marketing | 3 |
| MKT 151 F | Digital Marketing (formerly New Media) | 3 |
| Choose MARKETING SPECIALITY courses for a total of 9-11 units: | 9-11 | |
| Principles of Advertising | 3 | |
| Small Business Promotions | 3 | |
| Understanding Multicultural Markets in U.S. | 3 | |
| Principles of Retail Management | 3 | |
| Principles of Selling | 3 | |
| International Marketing | 3 | |
| Web Design for Digital Marketing | 1 | |
| Search Engine Optimization | 1 | |
| Search Engine Marketing | 1 | |
| Online Advertising | 1 | |
| Content Considerations for Digital Marketing | 1 | |
| Social Media Marketing | 1 | |
| Email Marketing | 1 | |
| Digital Analytic Tools | 1 | |
| Digital Marketing Capstone: Strategy and Execution | 3 | |
| Marketing Information Systems | 1 | |
| One COMMUNICATIONS course for a total of 3-4 units: | 3-4 | |
| Business Communications | 3 | |
| Public Speaking for Business | 4 | |
| Critical Reasoning and Writing for Business (formerly Writing for Business) | 3 | |
or BUS 211HF | Honors Critical Reasoning and Writing for Business (formerly Honors Writing for Business) | |
| Select one MANAGEMENT course (3 units): | 3 | |
| Introduction to Business | 3 | |
| Principles of International Business | 3 | |
| Small Business Management | 3 | |
| Select one LAW course (3 units): 1 | 3 | |
| (See counselor for determination of correct course) | ||
| Legal Environment of Business | 3 | |
or BUS 240HF | Honors Legal Environment of Business | |
| Business Law I (formerly BUS 241AF) | 3 | |
| Total Units | 24-27 | |
Outcome 1: Identify the various marketing functions (product development, pricing, promotion, and distribution) and how organizations utilize these to produce goods and services that satisfy the needs and wants of the consumer.
Outcome 2: Utilize a working vocabulary of business terminology.
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