Marketing Management Certificate
Division: Business and Computer Information Systems
PROGRAM CODE: 2C37109
The Marketing Management Certificate is designed for students who intend to seek immediate employment in the field of marketing and/or business, and those presently employed in marketing but seeking advancement. Graduates of this program may be employed in a number of jobs and career areas such as Advertising and Promotions Manager, Marketing Manager, Agent and Business Manager of Artists, Performers, and Athletes, Market Research Analyst and Marketing Specialist. A grade of C or better is required in each course taken. This certificate requires 31-34 units.
| Code | Title | Units |
|---|---|---|
| Required Courses (7 units): | ||
| CIS 100 F | Introduction to Personal Computers | 4 |
| or CIS 100HF | Honors Introduction to Personal Computers | |
| or CIS 111 F | Introduction to Information Systems | |
| or CIS 111HF | Honors Introduction to Information Systems | |
| MKT 100 F | Introduction to Marketing | 3 |
| Select one course from the following (3-5 units): | 3-5 | |
| Accounting for Small Business | 3 | |
| Financial Accounting Principle | 3 | |
| Financial Accounting | 5 | |
| Select one course from the following (3 units): | 3 | |
| Business Communications | 3 | |
| Critical Reasoning and Writing for Business (formerly Writing for Business) | 3 | |
or BUS 211HF | Honors Critical Reasoning and Writing for Business (formerly Honors Writing for Business) | |
| Select one course from the following (3 units): | 3 | |
| Introduction to Business | 3 | |
| Small Business Management | 3 | |
| Select from the following (3 units): | 3 | |
| Principles of Economics-Micro | 3 | |
or ECON 101HF | Honors Principles of Economics-Micro | |
| Business Economics | 3 | |
| Principles of E-Business | 3 | |
| Select one course from the following (3 units): | 3 | |
| (See counselor for determination of correct course) | ||
| Legal Environment of Business | 3 | |
or BUS 240HF | Honors Legal Environment of Business | |
| Business Law I (formerly BUS 241AF) | 3 | |
| Select from the following (9-10 units): | 9-10 | |
| Public Speaking for Business | 4 | |
| International Marketing | 3 | |
| Principles of Advertising | 3 | |
| Digital Marketing (formerly New Media) | 3 | |
| Small Business Promotions | 3 | |
| Principles of Retail Management | 3 | |
| Understanding Multicultural Markets in U.S. | 3 | |
| Principles of Selling | 3 | |
| Total Units | 31-34 | |