Marketing Management Certificate
Division: Business and Computer Information Systems
PROGRAM CODE: 2C37109
The Marketing Management Certificate is designed for students who intend to seek immediate employment in the field of marketing and/or business, and those presently employed in marketing but seeking advancement. Graduates of this program may be employed in a number of jobs and career areas such as Advertising and Promotions Manager, Marketing Manager, Agent and Business Manager of Artists, Performers, and Athletes, Market Research Analyst and Marketing Specialist. A grade of C or better is required in each course taken. This certificate requires 24-25 units.
| Code | Title | Units |
|---|---|---|
| Required Core MARKETING Courses (6 units): | ||
| MKT 100 F | Introduction to Marketing | 3 |
| MKT 151 F | Digital Marketing (formerly New Media) | 3 |
| Select MARKETING SPECIALTY courses from the following (9 units): | 9 | |
| Principles of Advertising | 3 | |
| Small Business Promotions | 3 | |
| Understanding Multicultural Markets in U.S. | 3 | |
| Principles of Retail Management | 3 | |
| Principles of Selling | 3 | |
| International Marketing | 3 | |
| Web Design for Digital Marketing | 1 | |
| Search Engine Optimization | 1 | |
| Search Engine Marketing | 1 | |
| Online Advertising | 1 | |
| Content Considerations for Digital Marketing | 1 | |
| Social Media Marketing | 1 | |
| Email Marketing | 1 | |
| Digital Analytic Tools | 1 | |
| Digital Marketing Capstone - Strategy and Execution | 1 | |
| Select one COMMUNICATIONS course (3-4 units): | 3-4 | |
| Business Communications | 3 | |
| Public Speaking for Business | 4 | |
| Critical Reasoning and Writing for Business (formerly Writing for Business) | 3 | |
or BUS 211HF | Honors Critical Reasoning and Writing for Business (formerly Honors Writing for Business) | |
| Select one MANAGEMENT course (3 units): | 3 | |
| Introduction to Business | 3 | |
| Small Business Management | 3 | |
| Principles of International Business | 3 | |
| Select one LAW course (3 units): 1 | 3 | |
| Legal Environment of Business | 3 | |
or BUS 240HF | Honors Legal Environment of Business | |
| Business Law I (formerly BUS 241AF) | 3 | |
| Total Units | 24-25 | |
Outcome 1: Identify the various functions (product development, pricing, promotion, and distribution) and how organizations utilize these to produce goods and services that satisfy the needs and wants of the consumer.
Outcome 2: Utilize a working vocabulary of business technology.
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