Marketing Management Certificate

Division: Business and Computer Information Systems


The Marketing Management Certificate is designed for students who intend to seek immediate employment in the field of marketing and/or business, and those presently employed in marketing but seeking advancement. Graduates of this program may be employed in a number of jobs and career areas such as Advertising and Promotions Manager, Marketing Manager, Agent and Business Manager of Artists, Performers, and Athletes, Market Research Analyst and Marketing Specialist. A grade of C or better is required in each course taken. This certificate requires 24-25 units.

Required Core MARKETING Courses (6 units):
MKT 100 FIntroduction to Marketing3
MKT 151 F Digital Marketing (formerly New Media)3
Select MARKETING SPECIALTY courses from the following (9 units):9
Principles of Advertising3
Small Business Promotions3
Understanding Multicultural Markets in U.S.3
Principles of Retail Management3
Principles of Selling3
International Marketing3
Web Design for Digital Marketing1
Search Engine Optimization1
Search Engine Marketing1
Online Advertising1
Content Considerations for Digital Marketing1
Social Media Marketing1
Email Marketing1
Digital Analytic Tools1
Digital Marketing Capstone - Strategy and Execution1
Select one COMMUNICATIONS course (3-4 units):3-4
Business Communications3
Public Speaking for Business4
Critical Reasoning and Writing for Business (formerly Writing for Business)3
Honors Critical Reasoning and Writing for Business (formerly Honors Writing for Business)
Select one MANAGEMENT course (3 units):3
Introduction to Business3
Small Business Management3
Principles of International Business3
Select one LAW course (3 units): 13
Legal Environment of Business3
Honors Legal Environment of Business
Business Law I (formerly BUS 241AF)3
Total Units24-25

Outcome 1: Identify the various functions (product development, pricing, promotion, and distribution) and how organizations utilize these to produce goods and services that satisfy the needs and wants of the consumer.

Outcome 2: Utilize a working vocabulary of business technology.