Marketing Management Skills Certificate
Division: Business and Computer Information Systems
PROGRAM CODE: 2C40974
The Marketing Management Skills Certificate is designed for students who intend to seek immediate employment in the field of marketing and/or business, and those presently employed in marketing but seeking advancement. Graduates of this program may be employed in a number of jobs and career areas such as Advertising and Promotions Manager, Marketing Manager, Agent and Business Manager of Artists, Performers, and Athletes, Market Research Analyst and Marketing Specialist. A grade of C or better is required in each course taken.This certificate requires 15-17 units.
| Code | Title | Units |
|---|---|---|
| Required Core Marketing Courses (6 units): | ||
| MKT 100 F | Introduction to Marketing | 3 |
| MKT 151 F | Digital Marketing (formerly New Media) | 3 |
| Choose MARKETING SPECIALITY courses for a total of 9-11 units: | 9-11 | |
| Principles of Advertising | 3 | |
| Web Design for Digital Marketing | 1 | |
| Search Engine Optimization | 1 | |
| Search Engine Marketing | 1 | |
| Online Advertising | 1 | |
| Content Considerations for Digital Marketing | 1 | |
| Social Media Marketing | 1 | |
| Email Marketing | 1 | |
| Digital Analytic Tools | 1 | |
| Digital Marketing Capstone: Strategy and Execution | 3 | |
| Marketing Information Systems | 1 | |
| Small Business Promotions | 3 | |
| Principles of Retail Management | 3 | |
| Understanding Multicultural Markets in U.S. | 3 | |
| Principles of Selling | 3 | |
| Total Units | 15-17 | |
Outcome 1: Identify the various marketing functions (product development, pricing, promotion, and distribution) and how organizations utilize these to produce goods and services that satisfy the needs and wants of the consumer.
Outcome 2: Utilize a working vocabulary of business terminology.
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