Marketing Management Associate in Science Degree
Division: Business and Computer Information Systems
PROGRAM CODE: 2S03825
The Marketing Management Associate in Science Degree is designed for students who intend to seek immediate employment in the field of marketing and/or business, and those presently employed in marketing but seeking advancement. Graduates of this program may be employed in a number of jobs and career areas such as Advertising and Promotions Manager, Marketing Manager, Agent and Business Manager of Artists, Performers, and Athletes, Market Research Analyst and Marketing Specialist. This degree requires 24-25 units.
| Code | Title | Units |
|---|---|---|
| Required CORE MARKETING Courses (6 units) | ||
| MKT 100 F | Introduction to Marketing | 3 |
| MKT 151 F | Digital Marketing (formerly New Media) | 3 |
| Select from the following MARKETING SPECIALTY courses (9 units): | 9 | |
| Principles of Advertising | 3 | |
| Small Business Promotions | 3 | |
| Principles of Retail Management | 3 | |
| Understanding Multicultural Markets in U.S. | 3 | |
| Principles of Selling | 3 | |
| Public Speaking for Business | 4 | |
| International Marketing | 3 | |
| Select one COMMUNICATIONS course from the following (3-4 units): | 3-4 | |
| Business Communications | 3 | |
| Public Speaking for Business | 4 | |
| Critical Reasoning and Writing for Business (formerly Writing for Business) | 3 | |
or BUS 211HF | Honors Critical Reasoning and Writing for Business (formerly Honors Writing for Business) | |
| Select one MANAGEMENT course from the following (3 units): | 3 | |
| Introduction to Business | 3 | |
| Principles of International Business | 3 | |
| Small Business Management | 3 | |
| Select one LAW course from the following (3 units): 1 | 3 | |
| Legal Environment of Business | 3 | |
or BUS 240HF | Honors Legal Environment of Business | |
| Business Law I (formerly BUS 241AF) | 3 | |
| Total Units | 24-25 | |
| 1 | See counselor for determination of correct course. |
Outcome 1: Identify the various marketing functions (product development, pricing, promotion, and distribution) and how organizations utilize these to produce goods and services that satisfy the needs and wants of the consumer.
Outcome 2: Utilize a working vocabulary of business terminology.
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