Digital Marketing Certificate
Division: Business and Computer Information Systems
PROGRAM CODE: 2C39439
The Digital Marketing Certificate is designed for students who intend to seek immediate employment in the field of digital marketing and/or business, and those presently employed in digital marketing but seeking advancement. Digital marketers are in high demand, but it is a crowded field. This program helps you to differentiate yourself with multi-platform fluency and real-world experience with the most important tools and platforms. This unique program ensures you learn exactly the skills you’ll need to succeed. Graduates of this program may be employed in a number of jobs and career areas such as social media manager, advertising specialist, digital marketer, and digital marketing specialist. This program may be complemented by also enrolling in BUS 295 F (Business Internship). A grade of C or better is required in each course taken. This certificate requires a total of 18-20 units.
| Code | Title | Units |
|---|---|---|
| Required Courses (9 units): | ||
| BUS 170 F | Principles of E-Commerce | 3 |
| CIS 152 F | Web Design I (formerly Web Page Design II) | 3 |
| MKT 151 F | Digital Marketing (formerly New Media) | 3 |
| Restricted Electives (9-11 units) | 9-11 | |
| Introduction to Digital Marketing | 1 | |
| Web Design for Digital Marketing | 1 | |
| Search Engine Optimization | 1 | |
| Search Engine Marketing | 1 | |
| Online Advertising | 1 | |
| Content Considerations for Digital Marketing | 1 | |
| Social Media Marketing | 1 | |
| Email Marketing | 1 | |
| Digital Analytic Tools | 1 | |
| Digital Marketing Capstone: Strategy and Execution | 3 | |
| Marketing Information Systems | 1 | |
| Total Units | 18-20 | |