Retail Management Certificate
Division: Business and Computer Information Systems
PROGRAM CODE: 2C36705A
The Retail Management Certificate will prepare students to earn supervisory positions in retail. Beginning as a clerk or cashier, the student can advance to assistant manager, manager, and upper management. A minimum grade of C is required in each course. This certificate requires 18-19 units.
| Code | Title | Units |
|---|---|---|
| Required Courses (15 units) | ||
| MKT 203 F | Principles of Retail Management | 3 |
| MKT 100 F | Introduction to Marketing | 3 |
| MKT 151 F | Digital Marketing (formerly New Media) | 3 |
| MKT 208 F | Principles of Selling | 3 |
| BUS 267 F | Principles of Supervision | 3 |
| Choose elective courses from the following for a total of 3-4 units: | 3-4 | |
| Small Business Accounting | 3 | |
| Principles of Advertising | 3 | |
| Legal Environment of Business | 3 | |
or BUS 240HF | Honors Legal Environment of Business | |
| Introduction to Business | 3 | |
| Principles of E-Commerce | 3 | |
| Creativity Matters! | 3 | |
| Business Communications | 3 | |
or BUS 211 F | Critical Reasoning and Writing for Business (formerly Writing for Business) | |
or BUS 211HF | Honors Critical Reasoning and Writing for Business (formerly Honors Writing for Business) | |
| Business Internship (formerly BUS 061 F) | 2-4 | |
| Total Units | 18-19 | |
Outcome 1: Use a working vocabulary of retail/business terminology.
Outcome 2: Explain the various methods of business-to-consumer marketing, with an understanding of the differences between traditional and digital tools.
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