Marketing Certificate
Division: Business and Computer Information Systems
PROGRAM CODE: 1C21098N
Financial Aid Eligible
The Marketing Certificate provides students with the necessary skills to carry out the key marketing functions in a business environment including developing, pricing, promoting, and distributing products and services. To earn a certificate, complete the required courses as listed with a grade of C or better. At least 50% of all course work must be completed at Cypress College. This certificate requires a total of 19-21 units.
| Code | Title | Units |
|---|---|---|
| Required Courses are listed in suggested sequence (16 units): | ||
| BUS 100 C | Introduction to Business | 3 |
| BUS 103 C | Principles of Advertising | 3 |
| BUS 222 C | Principles of Marketing | 3 |
| BUS 208 C | Principles of Selling | 3 |
| or BUS 261 C | Small Business Management | |
| or BUS 262 C | Principles of Management | |
| BUS 210 C | Consumer Behavior | 3 |
| COUN 139 C | Career Exploration (formerly COUN 141 C) | 1 |
| Electives (select one course from the courses listed below 3-5 units) | 3-5 | |
| Multicultural Markets in U.S. | 3 | |
| International Marketing | 3 | |
| Small Business Promotion | 3 | |
| Financial Accounting | 5 | |
| Business Mathematics | 3 | |
| Total Units | 19-21 | |
Program Student Learning Outcomes:
OUTCOME 1: The Marketing department seeks to create a dynamic learning eco-system that prepares students for careers, position advancements and/or higher-level degrees through practical, real-world and community experiences in and out of the classroom.
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