Program Code: 1C21098
Primary emphasis is to provide students with the necessary skills to carry out the key marketing functions in a business, developing, pricing, promoting, and distributing products and services.
To earn a certificate, students must complete the required courses as listed with a minimum grade of “C.” At least 50% of all course work must be completed at Cypress College.
|Required Courses Are Listed in Suggested Sequence|
|MGT 161 C||Introduction to Business||3|
|MKT 103 C||Principles of Advertising||3|
|MKT 222 C||Principles of Marketing||3|
|MKT 105 C||Principles of Retailing||3|
|MKT 208 C||Principles of Selling||3|
|MKT 210 C||Consumer Behavior||3|
|Select a minimum of three units of the following:||3|
|Multicultural Markets in U.S.||3|
|Small Business Promotion||3|