Advertising and Graphic Design Associate in Arts Degree


The Advertising and Graphic Design Associate in Arts Degree  is designed for students seeking employment in the advertising and graphic design industry. Students are guided through presentation and portfolio creation process throughout the program. This program is not designed to transfer to a UC or CSU institution, but may transfer to a private four year school of art with specialized focus upon Advertising and Graphic Arts. This degree requires a total of 18 units in the major, in addition to other graduation requirements.

Required Courses (12 units):
DART 100 F Introduction to Digital Art3
GRFX 100 F Graphic Design I (formerly ART 140 F)3
GRFX 150 F Graphic Design II (formerly ART 147 F)3
GRFX 160 F Publication Design (formerly ART 145 F)3
Restricted Electives (6 units):6
Business Practices in Art3
Digital Imaging I3
Digital Publishing I3
Digital Publishing II3
Vector Graphics3
Advertising Design (formerly ART 146 F)3
Packaging Design (formerly ART 148 F)3
Total Units18

Outcome 1: Create computer generated, comprehensive, publication designs that are suitable for inclusion in a student’s portfolio.

Outcome 2: Demonstrate an advanced understanding of electronic prepress, typography, paper specification, and commercial printing methods.

Outcome 3: Apply the terminology of computer graphics to communications within the field of digital media.

Outcome 4: Demonstrate a beginning knowledge of contemporary and historical graphic design.